Approach
We set out to design packaging that not only reflects Asian Paints’ modern, professional identity but also celebrates the rich cultural heritage of Kerala. Our team researched local motifs, traditional art forms, and architectural patterns, translating them into a contemporary illustration style. The colour palette drew from Kerala’s natural greens, warm earthy tones, and festive golds, creating a vibrant yet premium look.
Challenges
The main challenge was balancing strong cultural references without making the design feel overly traditional or disconnected from Asian Paints’ national brand image. We also needed to ensure the intricate visuals worked effectively on small packaging surfaces without losing clarity.
